Every house has a story.
Let’s tell yours.

The House Mark

The House Mark is House Over Yonder's signature brand foundation. Inspired by the historic marks once used by families and makers, the House Mark is a focused visual identity, created from the story, character, and particular details of your business. Through research and visual exploration, those pieces are shaped into a distinctive mark and supporting system designed specifically for you.

Each House Mark begins from scratch. The House's signature styles serve as a reflection of the visual language and sensibilities you'll find throughout my work, but they are not a set of templates or predetermined directions. Your identity develops from the discoveries made along the way.

Each House Mark is original, exclusive, and designed to become a lasting part of the business it represents.

Limited client openings each month to ensure thoughtful, high-quality work.

A quilted design with a central peach-colored diamond containing a white letter "H," surrounded by dark red triangular shapes forming a star pattern.

A House Mark may be a good fit if...

  • You have a business you care deeply about, but its current identity doesn't quite feel like it belongs to it.

  • You value thoughtful, timeless design over trends.

  • You'd rather have one meaningful direction than choose between five arbitrary logo concepts.

  • You want an identity that feels just as right years from now as it does today.

The House’s Signature Styles

Over time, I've found certain themes returning throughout my work, a pull toward history, craftsmanship, place, and belonging. The House's four signature styles give those instincts a name. They aren't templates or predetermined directions, but a glimpse into the visual world of House Over Yonder.

Heirloom

A deep sense of history, tradition, and permanence. Heirloom draws from classic typography, traditional forms, and timeless details, with a familiarity that feels as though it has always belonged.

Logo for Whitcombe House Estate featuring stylized script text and a decorative element.

Provisioner

Honest, capable, and thoughtfully made. Provisioner is inspired by workshops, general stores, makers, and tradespeople who take pride in doing good work. It balances warmth with utility and is well suited to businesses built on craft and service.

Logo for Plemmons Woodworks featuring a circular saw blade and the text 'Plemmons Woodworks' with 'Quality Craftsmanship' underneath.

Field

Grounded in land, place, and stewardship. Field takes its cues from farms, ranches, orchards, and wide-open spaces, favoring simple forms, strong typography, and a quiet confidence that feels as though it could weather generations.

The image shows a close-up of a pair of sunglasses with round black lenses and a thin metal frame against a dark background.

Hearth

Welcoming, familiar, and made for gathering. Hearth is shaped by hospitality and the comforts of home. Softer in tone but no less timeless, it suits businesses that invite people in, care for others, or create spaces where community naturally forms.

Sunday Butter Dairy & Creamery logo in cursive blue font with tagline.

Investment

A House Mark begins
at $900.

Every House Mark is created exclusively for one business, shaped through research, visual exploration, and the particular character of your work. The result is a thoughtful identity designed to feel distinctly yours and serve your business for years to come.

Lets build your mark

  • Custom primary House Mark
    The central mark created specifically for your business.

    Supporting mark or emblem
    A complementary mark for moments when something smaller or more expressive is useful.

    Secondary variation
    An alternate arrangement of your House Mark for different spaces and applications.

    Curated color palette
    A considered palette chosen to support the character of the identity.

    Typography pairing
    A small type system for creating consistency beyond the mark itself.

    House Sheet
    A one-page reference gathering your marks, colors, typography, and essential identity details in one place.

    Final File Collection
    Print and digital ready files organized for practical everyday use.

    One refinement round
    A focused opportunity to make thoughtful adjustments after the initial presentation.

  • 01 — Get in touch
    Get in touch about creating a House Mark for your business.

    02 — Tell me about the house
    Complete a short questionnaire about your business, its story, influences, and where you hope it's headed.

    03 — I start collecting
    I gather references, research visual history and symbolism, and explore the ideas that might give your identity meaning.

    04 — The mark takes shape
    I develop your House Mark and supporting elements into a considered identity unique to your business.

    05 — We refine it together
    You'll receive a presentation of the identity and the thinking behind it, followed by one focused refinement round.

    06 — Take it home
    Your final marks, color palette, typography, House Sheet, and complete file collection are prepared and delivered, ready to put to use.

  • Most House Marks are completed within 2-3 weeks, depending on schedule and responsiveness.

Have a few questions first?
Send a note or book a complimentary 15-minute discovery call.

An old, metal key with a circular head and rectangular teeth.

Add to the House

Your House Mark is designed to give you a thoughtful visual foundation without asking you to invest in pieces you may not be ready for just yet.

Once your identity is in place, additional pieces can be added as you need them — from stationery and additional marks to expanded brand guidance and Squarespace web design.

Add-ons are available exclusively to House Mark clients.